Tartu Prints

Tartu Prints is a niche business offering high-quality prints on Etsy. The designer behind the brand sought guidance on positioning her artwork to stand out in a competitive market. Cassie helped curate a selection of images for the social media feed and worked closely with small suppliers in complementary niches to style and photograph the signature pieces.

The project included:

Brand and product design
A clean and fresh brand mark alongside curated frames for the prints, designed to elevate the overall presentation.

Styling and Photography
Cassie styled and shot hero imagery using pieces collected from small suppliers and captured the frames, later imposing the artwork into them for marketing purposes.

Social media strategy
Curated imagery was sourced to build a cohesive Instagram feed that resonated with the brand’s audience.

Video Production
Cassie filmed a behind-the-scenes video at the printers to highlight the precision involved in creating each piece. Shot using an iPhone and LED lights, the video was edited in Premiere Pro to showcase the meticulous process.

Etsy store setup
Positioning the brand effectively on Etsy with carefully selected imagery and descriptions to enhance discoverability.

Marketing tools and strategy
MailChimp eNews, social media assets, and strategy to connect with the target audience.

Cassie’s meticulous attention to detail and hands-on approach with photography and styling helped create a refined and cohesive online presence for Tartu Prints, giving it the polished look it deserved.