Abode Living

Abode Living is a luxury bedding brand renowned for its exclusive quality and timeless appeal. Despite offering high-end products, the brand had become visually aligned with discount retailers, creating a disconnect with its intended market of discerning, design-savvy customers.

Cassie worked to transform the look and feel of Abode Living into a cohesive, elevated identity that reflected the exclusivity and craftsmanship of its products. Collaborating with an exceptional in-house team—including product developers, a fashion designer, a photographer, and a stylist—together they repositioned the brand in the luxury market.

This collaborative effort resulted in two stunning, 100-page catalogues and a refreshed visual identity across all channels. Styling, location sourcing, and photography were integral to the campaign’s success, capturing the effortless elegance of Abode Living’s products.

The project included:

Brand refresh and positioning
A complete overhaul of the brand’s visual language to appeal to its high-end clientele, moving away from discount-style aesthetics.

Photography and styling
Sourcing beautiful locations and executing styled shoots that highlighted the quality and craftsmanship of the products.

Luxury catalogues
Two 100-page catalogues that embodied the brand’s sophisticated ethos, serving as centerpiece marketing tools.

Digital marketing strategy
A pivot from traditional magazine promotions to a robust digital model, including e-newsletters, an updated ecommerce website (outsourced), and targeted online campaigns, significantly driving sales.

Signage and campaign materials
Elegant, on-brand assets for retail locations and online platforms, ensuring consistency across touch-points.

The passion and expertise of the Abode Living team, paired with a unified vision for the brand’s future, propelled the rebrand to success. The result was not only a dramatic shift in brand perception but also measurable sales growth, solidifying Abode Living’s place in the luxury market.