Little Boxes Bakery

Little Boxes Bakery was born from a collaboration between two talented artists looking to escape their 9-to-5 grind and create something playful, bold, and truly unique. Inspired by the iconic song “Little Boxes,” the brand set out to offer hand-painted, artisan biscuits with a cheeky twist.

Cassie was engaged to craft a cohesive brand identity and bring their vision to life. This included not only the branding but also the design of the biscuits themselves. She sourced cookie cutters from around the globe and spent weeks perfecting the product’s look, ensuring every biscuit was as visually delightful as it was delicious.

The project included:

Product and brand design
A signature look blending black, white, and a bold hot pink, evoking a high-end, gift-worthy feel akin to the excitement of receiving a Tiffany’s box.

Biscuit design
From the cheeky “pen1s bics” (perfectly timed for the marriage equality wave) to elegant xoxo biscuits with aesthetic chocolate drizzle, every piece was crafted to stand out.

Packaging design
Striking and consistent branding across all packaging.

Marketing tools and strategy
Copy and messaging, photography, influencer outreach, and tailored Instagram content to capture the quirky and fun-loving audience.

Shopify eCommerce website
A seamless online shopping experience to showcase their signature creations.

MailChimp e-newsletters
Playful and engaging campaigns to build loyal customers.

Social media and influencer campaigns
Collaborated with influencers like Em Rusciano and Christian Hull, sparking hilarious and memorable Instagram moments.

Every detail—from sourcing cookie cutters to balancing the cheeky fun with a luxurious aesthetic—helped Little Boxes Bakery create an unforgettable gifting experience. Each pink box was a statement, filled with creativity, artistry, and joy, tailored for their quirky, gift-loving audience.