Honda Motorcycles

For Honda Motorcycles’ Christmas campaign, Cassie was tasked with elevating the campaign’s visual assets, including the design and creation of print material, POS, social media content, and web assets. A separate team was responsible for the TVC, but when it came back, the Account Manager felt it lacked the festive Christmas spirit. In response, Cassie quickly developed storyboards with glittery Christmas motifs, quirky illustrations, and graphic text to add a fun and whimsical touch.

These storyboards were quick mock-ups, Cassie proposed that illustrators and animators be brought in to refine the concept and fully bring the visuals to life. However, much to Cassie’s surprise, her rough sketches were directly applied to the final campaign. Although the execution didn’t match Cassie’s original vision, the final product worked for the campaign. It added the festive flair needed and captured the playful spirit of the season. This example showcases Cassie’s quick thinking and ability to pivot under tight deadlines, delivering a solution that met both brand and business goals.