Bounce

Bounce Kids Campaign
Bounce wanted to elevate its existing brand for a new kids campaign to be rolled out both in-store and online. Cassie was brought in purely for concept, responsible for crafting the messaging and designing the campaign to capture the fun, energetic spirit of the brand while appealing to a younger audience.

The project included:

Campaign Concept and Messaging
Cassie developed the creative concept and wrote the messaging for the campaign, ensuring it was playful and engaging for kids while still highlighting the product’s benefits. 

Design Direction and Creative Concept
Cassie enhanced Bounce’s existing brand look and feel, strengthening the descriptor mark to engage kids without straying from the core brand identity. The campaign incorporated bold colours and dynamic visuals, creating a visually compelling experience for both online and in-store environments.

Multi-Month Campaign Assets
The campaign was set to run over several months, with each month bringing new offers. To mark the transition to a new month, monochromatic versions of the campaign materials were created, providing a fresh look while maintaining consistency across all platforms. This ensured a cohesive campaign rollout with varying visuals for each offer.

Collaboration with Internal Teams
Cassie worked closely with Bounce’s internal team, ensuring the creative direction aligned with the brand’s values and goals. The result was a cohesive, engaging campaign that elevated the Bounce brand while creating excitement and engagement with the target audience.

Through a thoughtful combination of creative messaging, design, and strategic use of different visual elements for each phase, Cassie helped Bounce launch a kids campaign that brought the brand to life and made a lasting impact both in-store and online.