Fabulous Catering

Cassie led the design and management of Fabulous Catering’s website refresh, collaborating closely with the business owner and digital marketing team. The project focused on streamlining the company’s offerings, enhancing online ordering, and improving SEO and social media engagement. Cassie also worked on elevating the brand identity, with updates to the brand mark and a refreshed colour palette, aligning with the premium quality of their food and services. Photography was also a key element, with mouth-watering imagery captured by a talented food photographer to bring the brand and offerings to life.

The project included:

Wireframing and Planning
Collaborated with the business owner and team to design a streamlined, user-friendly website structure, ensuring ease of navigation and a seamless customer experience for online ordering.

Art Direction of Photography
Partnered with a talented food photographer, previously worked with Cassie, to capture mouth-watering imagery that brings the brand and menu offerings to life, enhancing visual appeal and customer engagement.

Brand Identity Enhancement
Updated the brand mark to align with the new direction, while introducing a rich, deep colour palette chosen for their mouth-watering appeal. The new colours elevate the brand’s premium quality, creating a sophisticated and appetising atmosphere that resonates with high-end clientele.

Social Media and Digital Marketing
Worked closely with the social media team to implement SEO strategies, optimise digital marketing efforts, and create a monthly recipe feature to engage and excite customers on social channels and through EDMs.

Flexible Components
Designed modular website components, enabling easy packaging of catering services, drink options, event packages, and staffing solutions, ensuring flexibility and ease of use for customers when booking services.

The outcome was a refreshed, user-friendly website that seamlessly aligned with Fabulous Catering’s premium brand, enhanced customer engagement, and streamlined the catering ordering process, all while capturing the essence of their exceptional offerings.