Base

Base was born from a vision to create a line of stylish, functional bags that fit seamlessly into everyday life. Founded by an experienced professional in the lifestyle space, this passion project was designed to combine timeless design with practical innovation. Inspired by the philosophy “basic, not boring,” Base’s neoprene bags offered on-trend colours and versatile styles, perfect for women on the go.

Cassie collaborated closely with the founder to shape the brand and its rollout, starting with technical bag specifications for manufacturing in China. From there, she brought the concept to life with a clean, modern brand identity and cohesive marketing tools that highlighted the brand’s understated elegance and practicality.

The Project Included:

Product Development
Partnered with the founder to prepare detailed bag specifications and manufacturing documentation.

Brand Identity Design
Created a sleek, timeless look to reflect the brand’s clean and functional aesthetic.

Packaging and Print Materials
Designed minimalist packaging and promotional materials to complement the brand’s ethos.

Social Media and Marketing Assets
Developed social media content, advertising visuals, and brand-aligned messaging to engage and inspire the target audience.

Signage
Crafted signage for retail and events, ensuring a consistent and professional brand presence.

The outcome, Base launched as a fresh and confident lifestyle brand, offering women stylish, everyday bags with a modern edge. The branding and product design captured the essence of “basic, not boring,” ensuring Base stood out as a go-to choice for functional fashion.