Cassie Hughes

Gypsy Splash is a celebration of creativity, freedom, and bold individuality, brought to life by Cassie Hughes—a designer with over 25 years of experience. For Cassie, creativity isn’t just a choice—it’s a calling, an inner drive that fuels every part of her life. It’s something she can’t escape, even when she sometimes wishes to step away.

Born from a lifetime of movement and reinvention, Gypsy Splash reflects the values that have shaped Cassie’s own journey. Having moved every six months up until her twenties, she’s lived a life of constant change, absorbing new environments, contrasts, cultures, and perspectives. Each change invigorated her spirit and pushed her creativity further, making her work a reflection of both the external world and her inner world, constantly evolving and reshaping itself.

Gypsy Splash is where that evolution comes to life—through a brand that blends bohemian creativity, rebellious energy, and sustainability into every creation. Cassie says, "It’s more than a brand—it’s a way to connect with kindred spirits through values, experiences, and artistry that feels both personal and universal."

Through her design, Cassie explores cultural movements—often before they hit the mainstream. Her ability to read the essence of what connects people to something, to what truly resonates, has guided her work through years of both personal and professional growth. It’s not just design; it’s about connecting with something greater, something that speaks to the collective soul.

When she’s not designing for Gypsy Splash, Cassie can be found exploring Australia in her van, swimming, wrangling her strong-minded, tiny Shih Tzu, Livvy, or sharing her journey on TikTok. Between adventures, Cassie channels her expertise into the Creative Studio, working with brands and businesses to bring their visions to life.

Gypsy Splash, like Cassie, is constantly evolving. From a place of pain, frustration, and rage, the original Shop Cassie Hughes was born as an activist platform empowering women, a space to express and reclaim their power. Now, Gypsy Splash serves as a healed expression, deeply connected to Cassie’s essence, her spirit, and a new phase of creative energy.

Every piece of Cassie’s work is a product of her journey, her experiences—both the painful and the joyful. It’s about being of service to the world, creating space for others to break free, love themselves, and embrace the joy and freedom they deserve.